In today’s tech-savvy and competing business market, this iPhone application development is one of the most lucrative and fruitful businesses. According to a survey made by the Guardian, the number of iOS app developers is almost 4 times than the number of Android app developers. Once you have a great app idea and a proficient development team, your app can really do a remarkable business. However, without proper marketing planning and strategy, even a feature-rich and business-driven application can fail to get the deserved success. Hence, promoting or doing proper marketing of a newly devised application is utterly crucial. Here is a list of things you should do to market your iPhone app.

#1 Social Networking

Social networking sites are becoming very popular platforms to promote varieties of products and services today. You can post about the app launch on the diverse social media platforms like Twitter, Facebook, LinkedIn etc. You can let your family, relatives, friends and associates know about this app launching. Another vital thing is to send this newly built app to different social bookmarking websites gba4ios.

#2 Submit the App for Reviews

Nowadays, there are plenty of such websites available in the market that are famous for providing honest reviews on newly built apps. It is possible to gain a bit of starting publicity by submitting your application to these websites. More interestingly, if your app is that good and that rich with potential features, these websites would help your app to get the attention in today’s vying app development industry. If your app is a paid one, do not forget to add the redemption code that would allow the bloggers to download it for free and jot down a good and honest review.

#3 Devise Both Paid and Free Versions

For the starters, you can gain a comparatively vast user base if you market the free of cost version of the app initially. You can do it either with the ads or with just a free trial. When the interested users would want full features and more functionalities, they can buy the paid version. In this way, you can make a bit of money through the ads included with the free version. Moreover, when the users would buy your application, you can generate revenue from that as well.

#4 Advertise

Advertising is always a good idea if you want to promote your app successfully in the market, to reach a vast number of people. Even though it would cost a bit of your money but spending on the right segment might return you with greater profit. Explore different websites and try to find something that matches the niche of your devised app; buy some ad space on it. Another important thing to remember is to contact some efficient bloggers, who would promote the newly devised iOS application in the exchange of any type of monetary compensation or otherwise.

Apart from all these above-mentioned points, some other popular, as well as effective marketing ways are providing coupons and giveaways, establishing collaborations with famous business people and influencers.